When your teams operate as one, growth becomes natural and sustainable.

On-Demand Integrated Leadership

I help companies align marketing, sales, and customer experience so they operate as one system, improving business performance, strengthening the brand, and supporting the people who make growth possible.

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Take a moment to reflect

Do Any of These Challenges Sound Familiar?

  • You're the business owner, and in addition to your core responsibilities, you're also managing the commercial side of the business, leaving you overloaded.
  • Teams are working hard, but not necessarily on what matters most. The impact isn't reflected in the numbers.
  • There's no commercial leader setting the direction. Decisions are made on the fly, and no one knows exactly what's working and what isn't.
  • There's no commercial leader setting the direction. Decisions are made on the fly, and no one knows exactly what's working and what isn't.
  • You've hired several marketing agencies, but haven't seen a meaningful improvement in sales or customer relationships.
  • Your processes are confusing for customers, and you regularly receive complaints about their experience.

I design a strategic roadmap with quarterly goals, identify customer acquisition bottlenecks, and define differentiated value propositions that support sustainable growth.

We meet biweekly to evaluate opportunities, review business performance, and discuss progress through regular performance reports and strategic guidance.

I lead weekly team meetings to align customer interactions, content calendars, workflows, and address execution gaps before they become bigger issues.

I build and monitor the key commercial KPIs needed to evaluate business impact, improve decision-making, and track profitability.

I review copy, email sequences, landing pages, social media content, and customer-facing materials on a weekly basis to ensure brand consistency and quality standards.

I’m available Monday through Saturday via WhatsApp for day-to-day questions, with a dedicated daily block of up to 30 minutes for urgent matters via video call.

Fractional Chief Commercial Officer (CCO)

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The Journey

how I work

Step 01 | Welcome

Setup of a customized project management portal, delivery of a strategic briefing, and an initial alignment meeting.

Step 02 | Analysis

A comprehensive audit of the business model, brand positioning, target audience, and commercial processes to identify the one or two most critical priorities.

Step 03 | Strategic Planning

A 90-minute session to design the quarterly roadmap, defining milestones, KPIs, communication tone, and two execution paths tailored to the organization's available resources.

Step 04 | Ongoing Support & Leadership

Collaborative work through biweekly meetings with business owners, weekly team leadership, delivery of templates and tools, and continuous quality control.

Step 05 | Performance Audit

An in-depth evaluation through a consolidated report with hard data, quantitative and qualitative analysis, allowing for strategic adjustments for the next phase.

Step 06 | Final Review

A closing session to assess goal achievement, evaluate real business impact, and determine whether to renew the engagement with new growth and scaling objectives.

Do you have any questions?

In a consulting engagement, I provide guidance and define the roadmap, but execution remains entirely in your team’s hands.

With Fractional Commercial Leadership, beyond designing the strategy, I take ownership of leading the commercial function, coordinating weekly operational meetings, auditing deliverables, and managing the day-to-day performance of the sales, marketing, and customer success teams.

The duration depends on your company’s goals and specific needs. However, I typically recommend a minimum of one or two 90-day cycles (3 to 6 months). This timeframe allows us to properly diagnose challenges, bring structure to processes, implement meaningful changes, and generate measurable results before evaluating a renewal focused on new growth objectives.

Support is available Monday through Saturday, from 9:00 AM to 6:00 PM, via WhatsApp or Slack for operational questions and day-to-day guidance. In addition, 30 minutes are reserved each day to address urgent matters through video calls, and dedicated meetings can be scheduled as needed based on project requirements.

If you require assistance outside of regular support hours, exceptional availability can be arranged on a case-by-case basis, subject to availability.

No. The service does not include the production of graphic or creative assets. However, it does include strategic and creative direction, the provision of templates and processes, and ongoing quality control. This means I review and audit the copy, messaging, and creative materials produced by your team or external vendors to ensure they align with the agreed strategy and business objectives.

From the outset, we establish a performance dashboard with key metrics (KPIs) tailored to your business objectives, such as customer retention, average transaction value, sales conversion rates, or channel effectiveness.

Every 30 days, I provide a formal performance review with consolidated data, quantitative and qualitative analysis, and actionable insights to assess real progress and make informed strategic adjustments.

A fractional CCO doesn’t operate as an external vendor, but as an internal leader who drives growth from within.

And while the agency executes specific marketing tasks based on your instructions, the CCO defines the strategic direction, sets priorities, and takes responsibility for results across multiple areas—marketing, sales, and customer experience.

They are complementary roles, not redundant ones.

Yes, and in many cases, it’s highly recommended. In fact, if you’re already investing in a marketing agency, adding a Fractional CCO often helps maximize the return on that investment.

While your agency focuses on visibility, lead generation, and campaign execution, the Fractional CCO ensures that your commercial strategy, sales processes, and customer experience are fully aligned to convert those efforts into sustainable business growth.

The role of the Fractional CCO is to coordinate and align all stakeholders involved, both internal teams and external partners, so everyone operates with shared objectives and a unified strategic direction, without requiring your constant supervision.

In addition, a Fractional CCO focuses on strengthening the commercial foundation of the business: sales processes, performance metrics, value proposition, customer experience, and scalability. This is critical because marketing amplifies what already exists. If the commercial structure isn’t ready to support growth, a significant portion of the marketing investment may fail to deliver its full impact.

In short, the marketing agency drives execution and opportunity generation, while the Fractional CCO provides the strategy, leadership, coordination, and commercial infrastructure required to turn those opportunities into profitable, long-term growth.

The first step is to complete this form. I need to understand your business and your current context.

Once I review your information and analyze your case, if I see that our ways of working are aligned, I will get in touch to schedule a free online meeting.

If I am not available at the moment, or if I believe my methodology is not the right fit for your business, I will let you know clearly as well.

Meetings can be held in Spanish or English.

I can also work with other languages by using translation tools for content management, documentation, and work materials.

After our free initial online meeting, you will receive a detailed proposal outlining the objectives, stages, deliverables, and conditions of the work.

Once you approve the proposal, we will begin the onboarding process. I will give you access to your client portal, where you will be able to:

  • Make the first payment
  • Schedule our meeting dates
  • Access resources and work materials
  • Review the project status and progress

Everything will always be available in one place, clearly organized and easy to navigate.

If you live in Argentina, you can pay for the services in Argentine pesos (ARS) through:

  • Bank transfer
  • Credit or debit cards
  • Mercado Pago

If you live in another country, you can make your payment in U.S. dollars (USD) through:

  • International bank transfer
  • Credit or debit cards / PayPal

Important:
Some payment methods may include an additional fee for commissions or processing. I will always inform you clearly before confirming the chosen method so you can decide with total confidence.

Next Steps

I’m offering you a Complimentary Strategic Session. This is not a sales call. It’s an honest, concise conversation to explore your current situation, your challenges, and the direction your project needs in order to move forward — with or without my support.
Please complete this form, and I’ll get back to you within the next 24 business hours.

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