Client
- Brand: Palabras Sanadoras
- Personal project.
- Field: Stationary, gifts. poetry.
The challenge:
- Build a brand from scratch.
- Transmit warmth, joy, peace, and care for artisanal processes and premium details.
- Create gifts with inspirational poetry to accompany people in both happy moments and life challenges.
Brand design and strategy
- Naming.
- Business modeling.
- Visual identity (logo, color palette, typography).
- Brand strategy and social media content creation.
Stationary design and product creation
- Writing poems.
- Stationery design, printing, and cutting: Greeting cards, bookmarks, frames.
- Packaging: boxes, envelopes, labels.
- Digital products: eBooks, videos, guided meditation audio.
- Product Photography: Art direction, mobile phone production & editing.
Web design and development
- Online Shop Built with WordPress
- Integrated Payments via WooCommerce and Mercado Pago.
- Site Sections: Home, About, User Guides, Shop, Services.
- Advanced Menu for User-Friendly Gift Search.
- Floating Cart for Seamless Checkout Experience.
Design Decisions
The central purpose of this brand was to invite people to accompany one another, both in joyful moments and in times of difficulty.
The stationery was handcrafted, featuring original poetry written by me, with the intention of creating an intimate and meaningful connection through words that had personally helped me navigate challenging times.
The brand needed to have a respectful presence, as it was meant to accompany people through delicate experiences. To convey a warm, mature, and inspiring tone, we chose elegant elements, premium textured papers, and a warm color palette inspired by nature and its quiet wisdom.
Several thematic collections were developed, each with its own visual and emotional universe, aligned with the intention behind the poems:
- The “Celebrating Life” collection used warm and vibrant colors, and included poems designed to accompany celebrations such as birthdays, anniversaries, and shared moments of gratitude.
- The “At Peace with Life” collection featured soft tones, greens, and light lilacs, evoking serenity and comfort. It was created to support moments of grief, illness, or life transitions, offering words that embrace without overwhelming.
- The “Devotion” collection used warm, luminous tones that evoked the Divine Presence and Spiritual Love. It was designed to accompany prayer, contemplation, and meditation.
- The “Create with Heart” collection combined warm and cool tones in contrast, reflecting entrepreneurial courage and creative energy. Its poems were dedicated to managing stress and navigating work-related crises, offering both encouragement and grounding.
- The “Self-Knowledge” collection was expressed through light, luminous tones, and was intended to support inner silence and self-forgiveness, accompanying personal processes of introspection and transformation.
Each line was designed with its own branding, ensuring that the emotions conveyed were consistent and respectful of the moments they were meant to accompany.
