Client
- Brand: Yamba Plants.
- Field: Gardening and decoration.
“I hired Jesica F. to help me create a new business. Since the beginning I was very pleased to see how easy creating a new business can be. She is very organized and points out at things needed that I could not have thought of by myself. She takes care of her work on time and helps me stay on top of what I need to do as well. Her graphic design skills are very beautiful and were adapted to my likes on the design process. The result truly exceeded my expectations. Her help has been enormous. I surely couldn’t have create a new business without her and so I’m extremely grateful to Jesica for having been my rock in this new professional chapter in my life. Jesica is a reliable and excellent person to work with. Her intuition and professional as well as personal advice are unmatched.”
José Bataller
Plant consultant and decorator
Berlin, Germany
The challenge
- Build a brand from the ground up.
- Market a product that, while present in the market, features a unique composition and structure, and is handcrafted.
- Position the brand as a premium, handcrafted offering tailored for the wholesale market.
Tasks Performed
- Business coaching.
- Project management.
- Naming.
- Brand identity and brand book.
- Business model.
- Social media content.
- Packaging design.
- Web design.
Design Decisions
The brand’s main product is a premium moss pole, crafted with an innovative structure that combines high-quality materials and a meticulous artisanal process.
To reflect the same level of excellence in the visual identity, we chose elegant typography, minimalist lines, and a luminous palette of gold and green, contrasted with deeper tones to convey depth and sophistication.
The product box band was designed with the user manual printed on the reverse side, in German and English, making efficient use of paper and avoiding unnecessary extras.
The packaging includes thoughtful additions—an envelope, a bookmark, and stickers—that enrich the user’s experience when engaging with the product.
In this meeting, we set up access for your new website and discussed the final details of your product launch process.